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JNCI Monographs 1999 1999(25):5;
© 1999 by Oxford University Press
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Journal of the National Cancer Institute Monographs, No. 25, 5A-5, 1999
© 1999 Oxford University Press

Introduction of Section: Challenges Inherent in Communicating Cancer Risk Information

J. Paul Van Nevel

Affiliation of author: Office of Cancer Communications, National Cancer Institute, Bethesda, MD.

Correspondence to: J. P. Van Nevel, National Institutes of Health, Bldg. 31, Rm. 10A31, MSC 2580, Bethesda, MD 20892 (e-mail: nevelp{at}occ.nci.nih.gov).

In this group of papers, Fischhoff and Weinstein, with a response by Maibach, examine the risk communication challenge from the perspective of how people process information. The authors focus on the cognitive barriers to understanding cancer risks. These papers make the case that successful risk communication depends on the ability of those who originate risk communications to understand and address audience members' perceptions of and feelings about the risk in question. The authors postulate that successful communication of risk information poses challenges not only for communications planning but also for creating links between the public and the science underlying risk information. They also present new directions in risk communications research.


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This Article
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Right arrow Articles by Van Nevel, J. P.
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Right arrow Articles by Van Nevel, J. P.
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