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JNCI Monographs 1999 1999(25):170-172;
© 1999 by Oxford University Press
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Journal of the National Cancer Institute Monographs, No. 25, 170-172, 1999
© 1999 Oxford University Press

Communicating Cancer Risk in Print Journalism

Jane E. Brody

Correspondence to: Jane E. Brody, M.S.,Science News,The New York Times, 229 West 43 St., New York, NY 10036.

The current barrage of information about real and potential cancer risks has created undue fears and misplaced concerns about cancer hazards faced by Americans. Most members of the general public are far more worried about minuscule, hypothetical risks presented by environmental contaminants than about the far greater well-established hazards that they inflict on themselves, for example, through smoking, dietary imbalance, and inactivity. It is the job of the print media to help set the record straight and to help place in perspective the myriad cancer risks that are aired almost weekly in 30-second radio and television broadcasts.


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